MARKETING COMMUNICATION SPECIALIST

GENERAL PURPOSE

Supports the planning and implementation of the Company’s marketing communications efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work with the marketing team to support the design and creation of materials in line with the Company’s marketing strategy.
• Create promotional and educational marketing materials using both print and electronic media formats.
• Support tradeshow related activities including the creation of booth graphics and electronic media.
• Support the management of vendor relationships for the production of printed, electronic, photographic and other marketing materials.
• Write and/or edit copy for promotional and public relations efforts.
• Ensure all marketing materials adhere to the Company’s labeling procedures.
• Support website maintenance and the implementation of website user-testing.
• Track and analyze corporate website traffic and leads generated from site.

DESIRED MINIMUM QUALIFICATIONS

Education and Experience:

• Bachelors Degree in Communications, Graphic Arts, Marketing, or related field.
• Experience in the creation of both print and electronic media which has been designed for promotional use.

NECESSARY KNOWLEDGE, SKILLS AND ABILITIES

• Advanced design skills utilizing the full Adobe suite
• Proficiency with video editing software.
• Proficiency with Microsoft Word, PowerPoint and Excel.
• Excellent interpersonal, verbal, written communication and presentation skills.
• Ability to successfully manage multiple projects and priorities while meeting tight deadlines.
• Capability to travel within the U.S.